The Break-Up of the RPG-DFI Joint Venture


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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:

Price:
Case Code : BSTR229 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges

Themes

Mergers | Acquisitions | Strategic Alliances
Case Length : 15 Pages
Period : 1999-2006
Organization : RPG, Dairy Farm International
Pub Date : 2006
Teaching Note : Not Available
Countries : India
Industry : Retail

Abstract:

The case discusses how an Indian conglomerate, RPG Enterprises (RPG) and a Hong Kong-based retailing giant, Dairy Farm International (DFI) formed a joint venture, FoodWorld Supermarkets Ltd, to operate a supermarket chain in India under the name FoodWorld. It describes the measures RPG and DFI took to make FoodWorld one of the leading supermarket chains in India. The case then talks about how the relationship between the joint venture partners became strained and then came to an end due to disagreements over issues like trademark infringement, control over the joint venture, etc. The case also talks about the steps taken by RPG and DFI post spilt to continue their operations in the retail market. It also throws light on the competitive scenario in the Indian organized retailing market and its impact on RPG.

Issues:

» To understand the role of joint ventures in retailing
» To analyze the pros and cons involved in forming joint ventures with foreign partners
» To study the impact of liberalization on the organized retailing industry in India

Contents:

  Page No.
Introduction 1
Background-RPG 1
Background-DFI 3
The Joint Venture 4
RPG'S New Retail Strategy 5
The DFI Story 7
The Outlook For RPG 7
Exhibits 10

Keywords:

Oracle Corporation, PeopleSoft Incorporated, Enterprise Applications Industry, Antitrust Trials, Corporate Takeovers

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